Did I Read You Write?
So you want to be a copywriter? Great. Now go write something. Anything. But first, read. Dickens. Chaucer – but skip the Anglo-Saxon version! Shakespeare. Kerouac. Kesey. Browning. Mailer. Proust....
View ArticleSave The Word
Hi. This letter is from one Copywriter to another. I was going through the results of the award shows this year and was saddened to notice a death. The Word has almost disappeared. In most ads, there...
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An Inconvenient Truth For Copywriters: How To Write Headlines And Why Your...
Hello, young copywriter. I am here today to tell you that you are a member of an endangered species. I’m very sorry, but it’s true. If this website had a bigger budget, I would rent Al Gore’s cherry...
View ArticleThe Death Of A Copywriter?
Self-realization This summer, I was lucky enough to do a stint in Japan for a few weeks as an English copywriter. While there, the first thing I noticed was how confusing some of the Japanese...
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Copywriting is Dead…Long Live Copywriting! – (an account guy’s view)
Martin Murphy SVP, Group Management Director Draftfcb Chicago Where have all the words gone? Here are two opposing views: Copywriting is dead 1. Words are no longer sexy in advertising, (and they don’t...
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Diary of a Copywriter: PEAG-CLANPU
Lindsay Smith Writer sometimesicing.com Sometimes the best way to come up with ideas for a new project is to leave it alone for a while. Stephen King even said that. And look how famous and rich...
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Let’s Stop Translating
Natalia Casas Senior Copywriter Wing “Words need to be translated, and that’s too inefficient in today’s globalized world” said Martin Murphy in a 2011 IHAVEANIDEA article. He wrote a great piece on...
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